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Case Study

Multi-Channel AI Chatbot SaaS

Full SaaS build: a customer-facing AI agent platform serving 10K+ businesses with 5M+ chats processed, 98% CSAT and 0.5s average response time.

Client

Industry

SaaS, Conversational AI / Customer Support

Engagement

Full platform build from scratch, ongoing

URL

Multi-Channel AI Chatbot SaaS, case study cover

01

Overview

The platform is a fully-featured SaaS AI agent platform for modern websites: businesses train a customer-facing AI agent on their own content and deploy it everywhere their customers are (website widget, WhatsApp, Instagram, Messenger, email and SMS) with live-chat handoff to human agents when needed. Powered by OpenAI GPT-4 and Gemini, GDPR compliant and encrypted end-to-end. We built the entire multi-tenant platform from scratch and operate it in ongoing partnership.

02

What We Built

  • AI agent engine: OpenAI GPT-4 and Gemini powered responses that understand context and hold natural conversations, with per-tenant training pipelines
  • AI training suite: PDF training (train the agent from documents and policies), URL scraping (convert web pages into usable knowledge), and a structured knowledge base per agent
  • Website widget: one-line JavaScript embed, ~5-minute setup, fully customizable (colors, messages, styles, position), works on WordPress, Shopify, Wix and any site; 100+ languages supported
  • Live chat & inbox: human agents step into AI conversations in real time; unified inbox with chat history, search, customer info and resolution statuses
  • Ticketing system: manage, track and resolve customer requests in one place
  • Analytics & reports: full chat history analysis, performance metrics and CSAT tracking
  • Messaging channels: WhatsApp Business Cloud API via Embedded Signup, Instagram DMs, Facebook Messenger (full Meta App Review across 13+ permissions), plus email (SendGrid Inbound Parse) and SMS (Twilio), all end-to-end
  • Billing & monetization: Stripe subscriptions with plan-gated features and seat limits enforced at API level; AppSumo OAuth integration with HMAC-verified webhooks; BYOK (customers use their own OpenAI key, AES-256-GCM encrypted)
  • Security & compliance: GDPR-compliant data handling, encryption at rest and in transit
  • Infrastructure: hardened VPS deployment (PM2 under systemd, survives reboots and disconnects), plus the public site and landing redesign

03

Technical Highlights

  • Multi-tenant architecture with plan enforcement at the API level
  • Meta Cloud API static-IP requirement solved at the infrastructure layer
  • Instagram webhook bug fixed (IGSID vs Page ID matching)
  • Dual-model AI routing (OpenAI GPT-4 + Gemini) with per-tenant knowledge retrieval
  • AppSumo OAuth with license-key redemption; AES-256-GCM encrypted BYOK key storage
  • 0.5s average response latency at 5M+ chats processed

04

Results

  • 10K+ active businesses use the platform worldwide
  • 5M+ chats processed
  • 98% average CSAT across customer conversations
  • 0.5s average response time
  • 100+ languages supported out of the box
  • Serves every industry vertical, e-commerce, SaaS, education, healthcare, finance and startups

05

Stack

  • Next.js
  • Prisma
  • PostgreSQL
  • Stripe
  • OpenAI
  • Gemini
  • Meta APIs
  • Twilio
  • SendGrid

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